* Snowplow is currently not used for self-hosted instances of GitLab - Self-hosted still rely on usage ping for product analytics - Snowplow is used for GitLab SaaS
* You do not need to create an issue to track generic front-end events, such as All page views, sessions, link clicks, some button clicks, etc.
* What you should capture are specific events with defined business logic. For example, when a user creates an incident by escalating an existing alert, or when a user creates and pushes up a new Node package to the NPM registry.
* For more details read https://about.gitlab.com/handbook/business-ops/data-team/programs/data-for-product-managers/