Add support for using Go modules to golang/gowork infrastructure:

- Users can now request to install a module via gowork:install as. e.g.
  in the following example:

	[gowork]
	install =
	    lab.nexedi.com/kirr/neo/go/...@v0.0.0-20210103165133-f3effa6c535f
	    golang.org/x/tools/gopls@v0.4.3
	    ${helloweb:location}/go:./...

  The first two request to install programs from an external module at particular
  revision/version. The latter requests to install programs from locally
  cloned/checked-out module source.

  The documentation now talks only about programs, because "package
  installation" became unnecessary long time ago as Go toolchain uses
  right packages and recompiles things as needed automatically since
  introduction of the Go build cache in go 1.10.

- The change comes accompanied by corresponding helloweb change that
  reworks it to a) become a module itself, and b) to use other modules -
  that are not explicitly cloned by buildout - so that we can be sure
  that module way of fetching/building things actually works.

  helloweb@a7c788ae

- Non-module way - e.g. build via GOPATH - is still supported (because
  e.g. software/gitlab still uses it), but not explicitly documented and
  scheduled to be deprecated and removed. The reason for this is that
  upstream Go is going to remove support for GOPATH and leave only
  module-based approach in Go1.17

  https://github.com/golang/go/issues/37755#issuecomment-771879911