Add preview text to the invite email with goto action

- adds goto action and preview text experiment.

app/controllers/invites_controller.rb

@@ -75,7 +75,10 @@ class InvitesController < ApplicationController
   end
 
   def track_invite_join_click
-    Gitlab::Tracking.event(self.class.name, 'join_clicked', label: 'invite_email', property: member.id.to_s) if member && initial_invite_email?
+    return unless member && initial_invite_email?
+
+    experiment(:invite_email_preview_text, actor: member).track(:join_clicked) if params[:experiment_name] == 'invite_email_preview_text'
+    Gitlab::Tracking.event(self.class.name, 'join_clicked', label: 'invite_email', property: member.id.to_s)
   end
 
   def authenticate_user!
@@ -96,6 +99,7 @@ class InvitesController < ApplicationController
     session[:invite_email] = member.invite_email
 
     session[:originating_member_id] = member.id if initial_invite_email?
+    session[:invite_email_experiment_name] = params[:experiment_name] if initial_invite_email? && params[:experiment_name]
   end
 
   def initial_invite_email?

app/controllers/registrations_controller.rb

@@ -199,6 +199,8 @@ class RegistrationsController < Devise::RegistrationsController
 
     return unless member
 
+    experiment_name = session.delete(:invite_email_experiment_name)
+    experiment(:invite_email_preview_text, actor: member).track(:accepted) if experiment_name == 'invite_email_preview_text'
     Gitlab::Tracking.event(self.class.name, 'accepted', label: 'invite_email', property: member.id.to_s)
   end
 

app/helpers/emails_helper.rb

@@ -7,21 +7,9 @@ module EmailsHelper
   # https://developers.google.com/gmail/markup/reference/go-to-action
   def email_action(url)
     name = action_title(url)
-    if name
-      data = {
-        "@context" => "http://schema.org",
-        "@type" => "EmailMessage",
-        "action" => {
-          "@type" => "ViewAction",
-          "name" => name,
-          "url" => url
-          }
-        }
-
-      content_tag :script, type: 'application/ld+json' do
-        data.to_json.html_safe
-      end
-    end
+    return unless name
+
+    gmail_goto_action(name, url)
   end
 
   def action_title(url)
@@ -36,6 +24,22 @@ module EmailsHelper
     nil
   end
 
+  def gmail_goto_action(name, url)
+    data = {
+      "@context" => "http://schema.org",
+      "@type" => "EmailMessage",
+      "action" => {
+        "@type" => "ViewAction",
+        "name" => name,
+        "url" => url
+      }
+    }
+
+    content_tag :script, type: 'application/ld+json' do
+      data.to_json.html_safe
+    end
+  end
+
   def sanitize_name(name)
     if name =~ URI::DEFAULT_PARSER.regexp[:URI_REF]
       name.tr('.', '_')

app/views/layouts/_mailer.html.haml

@@ -14,6 +14,7 @@
 
     = stylesheet_link_tag 'mailer.css'
   %body
+    = yield :preview_text
     %table#body{ border: "0", cellpadding: "0", cellspacing: "0" }
       %tbody
         %tr.line

app/views/notify/member_invited_email.html.haml

@@ -4,17 +4,31 @@
   project_or_group: member_source.model_name.singular,
   br_tag: '<br/>'.html_safe,
   role: member.human_access.downcase }
+- join_text =  s_('InviteEmail|Join now')
+- join_url = invite_url(@token, invite_type: Emails::Members::INITIAL_INVITE, experiment_name: 'invite_email_preview_text')
+- inviter_name = member.created_by.name if member.created_by
+
+- experiment(:invite_email_preview_text, actor: member) do |experiment_instance|
+  - experiment_instance.use {}
+  - experiment_instance.candidate do
+    = content_for :preview_text do
+      %div{ style: "display:none;font-size:1px;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;" }
+        - if member.created_by
+          = s_('InviteEmail|Join your team on GitLab! %{inviter} invited you to %{project_or_group_name}') % { inviter: inviter_name, project_or_group_name: placeholders[:project_or_group_name] }
+        - else
+          = s_('InviteEmail|Join your team on GitLab! You are invited to %{project_or_group_name}') % { project_or_group_name: placeholders[:project_or_group_name] }
+      = gmail_goto_action(join_text, join_url)
 
 %tr
   %td.text-content{ colspan: 2 }
     %img.mail-avatar{ height: "60", src: avatar_icon_for_user(member.created_by, 60, only_path: false), width: "60", alt: "" }
     %p
       - if member.created_by
-        = html_escape(s_("InviteEmail|%{inviter} invited you to join the %{strong_start}%{project_or_group_name}%{strong_end}%{br_tag}%{project_or_group} as a %{role}")) % placeholders.merge({ inviter: (link_to member.created_by.name, user_url(member.created_by)).html_safe })
+        = html_escape(s_("InviteEmail|%{inviter} invited you to join the %{strong_start}%{project_or_group_name}%{strong_end}%{br_tag}%{project_or_group} as a %{role}")) % placeholders.merge({ inviter: (link_to inviter_name, user_url(member.created_by)).html_safe })
       - else
         = html_escape(s_("InviteEmail|You are invited to join the %{strong_start}%{project_or_group_name}%{strong_end}%{br_tag}%{project_or_group} as a %{role}")) % placeholders
     %p.invite-actions
-      = link_to s_('InviteEmail|Join now'), invite_url(@token, invite_type: Emails::Members::INITIAL_INVITE), class: 'invite-btn-join'
+      = link_to join_text, join_url, class: 'invite-btn-join'
 %tr.border-top
   %td.text-content.mailer-align-left.half-width
     %h4

config/feature_flags/experiment/invite_email_preview_text.yml

+---
+name: invite_email_preview_text
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/67236
+rollout_issue_url: https://gitlab.com/gitlab-org/growth/team-tasks/-/issues/421
+milestone: '14.2'
+type: experiment
+group: group::expansion
+default_enabled: false

locale/gitlab.pot

@@ -17999,6 +17999,12 @@ msgstr ""
 msgid "InviteEmail|Join now"
 msgstr ""
 
+msgid "InviteEmail|Join your team on GitLab! %{inviter} invited you to %{project_or_group_name}"
+msgstr ""
+
+msgid "InviteEmail|Join your team on GitLab! You are invited to %{project_or_group_name}"
+msgstr ""
+
 msgid "InviteEmail|Projects are used to host and collaborate on code, track issues, and continuously build, test, and deploy your app with built-in GitLab CI/CD."
 msgstr ""
 

spec/controllers/invites_controller_spec.rb

@@ -42,6 +42,29 @@ RSpec.describe InvitesController do
         )
       end
 
+      context 'when it is part of the invite_email_preview_text experiment' do
+        let(:extra_params) { { invite_type: 'initial_email', experiment_name: 'invite_email_preview_text' } }
+
+        it 'tracks the initial join click from email' do
+          experiment = double(track: true)
+          allow(controller).to receive(:experiment).with(:invite_email_preview_text, actor: member).and_return(experiment)
+
+          request
+
+          expect(experiment).to have_received(:track).with(:join_clicked)
+        end
+
+        context 'when member does not exist' do
+          let(:raw_invite_token) { '_bogus_token_' }
+
+          it 'does not track the experiment' do
+            expect(controller).not_to receive(:experiment).with(:invite_email_preview_text, actor: member)
+
+            request
+          end
+        end
+      end
+
       context 'when member does not exist' do
         let(:raw_invite_token) { '_bogus_token_' }
 
@@ -67,6 +90,14 @@ RSpec.describe InvitesController do
           label: 'invite_email'
         )
       end
+
+      context 'when it is not part of our invite email experiment' do
+        it 'does not track via experiment' do
+          expect(controller).not_to receive(:experiment).with(:invite_email_preview_text, actor: member)
+
+          request
+        end
+      end
     end
 
     context 'when logged in' do

spec/controllers/registrations_controller_spec.rb

@@ -159,11 +159,12 @@ RSpec.describe RegistrationsController do
               let_it_be(:member) { create(:project_member, :invited, invite_email: user_params.dig(:user, :email)) }
 
               let(:originating_member_id) { member.id }
+              let(:extra_session_params) { {} }
               let(:session_params) do
                 {
                   invite_email: user_params.dig(:user, :email),
                   originating_member_id: originating_member_id
-                }
+                }.merge extra_session_params
               end
 
               context 'when member exists from the session key value' do
@@ -192,6 +193,40 @@ RSpec.describe RegistrationsController do
                   )
                 end
               end
+
+              context 'with the invite_email_preview_text experiment', :experiment do
+                let(:extra_session_params) { { invite_email_experiment_name: 'invite_email_preview_text' } }
+
+                context 'when member and invite_email_experiment_name exists from the session key value' do
+                  it 'tracks the invite acceptance' do
+                    expect(experiment(:invite_email_preview_text)).to track(:accepted)
+                                                                        .with_context(actor: member)
+                                                                        .on_next_instance
+
+                    subject
+                  end
+                end
+
+                context 'when member does not exist from the session key value' do
+                  let(:originating_member_id) { -1 }
+
+                  it 'does not track invite acceptance' do
+                    expect(experiment(:invite_email_preview_text)).not_to track(:accepted)
+
+                    subject
+                  end
+                end
+
+                context 'when invite_email_experiment_name does not exist from the session key value' do
+                  let(:extra_session_params) { {} }
+
+                  it 'does not track invite acceptance' do
+                    expect(experiment(:invite_email_preview_text)).not_to track(:accepted)
+
+                    subject
+                  end
+                end
+              end
             end
 
             context 'when invite email matches email used on registration' do

spec/features/invites_spec.rb

@@ -172,6 +172,7 @@ RSpec.describe 'Group or Project invitations', :aggregate_failures do
     let(:invite_email) { new_user.email }
     let(:group_invite) { create(:group_member, :invited, group: group, invite_email: invite_email, created_by: owner) }
     let(:send_email_confirmation) { true }
+    let(:extra_params) { { invite_type: Emails::Members::INITIAL_INVITE } }
 
     before do
       stub_application_setting(send_user_confirmation_email: send_email_confirmation)
@@ -179,7 +180,7 @@ RSpec.describe 'Group or Project invitations', :aggregate_failures do
 
     context 'when registering using invitation email' do
       before do
-        visit invite_path(group_invite.raw_invite_token, invite_type: Emails::Members::INITIAL_INVITE)
+        visit invite_path(group_invite.raw_invite_token, extra_params)
       end
 
       context 'with admin approval required enabled' do
@@ -232,6 +233,20 @@ RSpec.describe 'Group or Project invitations', :aggregate_failures do
           end
         end
 
+        context 'with invite email acceptance for the invite_email_preview_text experiment', :experiment do
+          let(:extra_params) do
+            { invite_type: Emails::Members::INITIAL_INVITE, experiment_name: 'invite_email_preview_text' }
+          end
+
+          it 'tracks the accepted invite' do
+            expect(experiment(:invite_email_preview_text)).to track(:accepted)
+                                                                .with_context(actor: group_invite)
+                                                                .on_next_instance
+
+            fill_in_sign_up_form(new_user)
+          end
+        end
+
         it 'signs up and redirects to the group activity page with all the project/groups invitation automatically accepted' do
           fill_in_sign_up_form(new_user)
           fill_in_welcome_form

spec/mailers/notify_spec.rb

@@ -798,7 +798,10 @@ RSpec.describe Notify do
           is_expected.to have_body_text project.full_name
           is_expected.to have_body_text project_member.human_access.downcase
           is_expected.to have_body_text project_member.invite_token
-          is_expected.to have_link('Join now', href: invite_url(project_member.invite_token, invite_type: Emails::Members::INITIAL_INVITE))
+          is_expected.to have_link('Join now',
+                                   href: invite_url(project_member.invite_token,
+                                                    invite_type: Emails::Members::INITIAL_INVITE,
+                                                    experiment_name: 'invite_email_preview_text'))
           is_expected.to have_content("#{inviter.name} invited you to join the")
           is_expected.to have_content('Project details')
           is_expected.to have_content("What's it about?")
@@ -813,7 +816,10 @@ RSpec.describe Notify do
           is_expected.to have_body_text project.full_name
           is_expected.to have_body_text project_member.human_access.downcase
           is_expected.to have_body_text project_member.invite_token
-          is_expected.to have_link('Join now', href: invite_url(project_member.invite_token, invite_type: Emails::Members::INITIAL_INVITE))
+          is_expected.to have_link('Join now',
+                                   href: invite_url(project_member.invite_token,
+                                                    invite_type: Emails::Members::INITIAL_INVITE,
+                                                    experiment_name: 'invite_email_preview_text'))
           is_expected.to have_content('Project details')
           is_expected.to have_content("What's it about?")
         end