Send email campaign usage data

changelogs/unreleased/nicolasdular-email-campaign-usage-data.yml

+---
+title: Send in-product marketing email usage data
+merge_request: 56752
+author:
+type: changed

config/metrics/counts_all/20210510201537_in_product_marketing_email_create_0_sent.yml

+---
+key_path: counts.in_product_marketing_email_create_0_sent
+name: "count_sent_first_email_of_the_create_track_for_in_product_marketing_emails"
+description: Total sent emails of the create track's first email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate

config/metrics/counts_all/20210510201919_in_product_marketing_email_create_0_cta_clicked.yml

+---
+key_path: counts.in_product_marketing_email_create_0_cta_clicked
+name: "count_clicks_on_the_first_email_of_the_create_track_for_in_product_marketing_emails"
+description: Total clicks on the create track's first email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate
+

config/metrics/counts_all/20210510202148_in_product_marketing_email_create_1_sent.yml

+---
+key_path: counts.in_product_marketing_email_create_1_sent
+name: "count_sent_second_email_of_the_create_track_for_in_product_marketing_emails"
+description: Total sent emails of the create track's second email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate

config/metrics/counts_all/20210510202356_in_product_marketing_email_create_1_cta_clicked.yml

+---
+key_path: counts.in_product_marketing_email_create_1_cta_clicked
+name: "count_clicks_on_the_second_email_of_the_create_track_for_in_product_marketing_emails"
+description: Total clicks on the create track's second email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate
+

config/metrics/counts_all/20210510202604_in_product_marketing_email_create_2_sent.yml

+---
+key_path: counts.in_product_marketing_email_create_2_sent
+name: "count_sent_third_email_of_the_create_track_for_in_product_marketing_emails"
+description: Total sent emails of the create track's third email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate

config/metrics/counts_all/20210510202724_in_product_marketing_email_create_2_cta_clicked.yml

+---
+key_path: counts.in_product_marketing_email_create_2_cta_clicked
+name: "count_clicks_on_the_third_email_of_the_create_track_for_in_product_marketing_emails"
+description: Total clicks on the create track's third email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate

config/metrics/counts_all/20210510202807_in_product_marketing_email_verify_0_sent.yml

+---
+key_path: counts.in_product_marketing_email_verify_0_sent
+name: "count_sent_first_email_of_the_verify_track_for_in_product_marketing_emails"
+description: Total sent emails of the verify track's first email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate

config/metrics/counts_all/20210510202943_in_product_marketing_email_verify_0_cta_clicked.yml

+---
+key_path: counts.in_product_marketing_email_verify_0_cta_clicked
+name: "count_clicks_on_the_first_email_of_the_verify_track_for_in_product_marketing_emails"
+description: Total clicks on the verify track's first email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate

config/metrics/counts_all/20210510202955_in_product_marketing_email_verify_1_sent.yml

+---
+key_path: counts.in_product_marketing_email_verify_1_sent
+name: "count_sent_second_email_of_the_verify_track_for_in_product_marketing_emails"
+description: Total sent emails of the verify track's second email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate

config/metrics/counts_all/20210510203005_in_product_marketing_email_verify_1_cta_clicked.yml

+---
+key_path: counts.in_product_marketing_email_verify_1_cta_clicked
+name: "count_clicks_on_the_second_email_of_the_verify_track_for_in_product_marketing_emails"
+description: Total clicks on the verify track's second email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate
+

config/metrics/counts_all/20210510203015_in_product_marketing_email_verify_2_sent.yml

+---
+key_path: counts.in_product_marketing_email_verify_2_sent
+name: "count_sent_third_email_of_the_verify_track_for_in_product_marketing_emails"
+description: Total sent emails of the verify track's third email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate

config/metrics/counts_all/20210510203025_in_product_marketing_email_verify_2_cta_clicked.yml

+---
+key_path: counts.in_product_marketing_email_verify_2_cta_clicked
+name: "count_clicks_on_the_third_email_of_the_verify_track_for_in_product_marketing_emails"
+description: Total clicks on the verify track's third email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate

config/metrics/counts_all/20210510203035_in_product_marketing_email_trial_0_sent.yml

+---
+key_path: counts.in_product_marketing_email_trial_0_sent
+name: "count_sent_first_email_of_the_trial_track_for_in_product_marketing_emails"
+description: Total sent emails of the trial track's first email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate

config/metrics/counts_all/20210510203044_in_product_marketing_email_trial_0_cta_clicked.yml

+---
+key_path: counts.in_product_marketing_email_trial_0_cta_clicked
+name: "count_clicks_on_the_first_email_of_the_trial_track_for_in_product_marketing_emails"
+description: Total clicks on the verify trial's first email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate

config/metrics/counts_all/20210510203054_in_product_marketing_email_trial_1_sent.yml

+---
+key_path: counts.in_product_marketing_email_trial_1_sent
+name: "count_sent_second_email_of_the_trial_track_for_in_product_marketing_emails"
+description: Total sent emails of the trial track's second email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate

config/metrics/counts_all/20210510203104_in_product_marketing_email_trial_1_cta_clicked.yml

+---
+key_path: counts.in_product_marketing_email_trial_1_cta_clicked
+name: "count_clicks_on_the_second_email_of_the_trial_track_for_in_product_marketing_emails"
+description: Total clicks on the trial track's second email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate
+

config/metrics/counts_all/20210510203114_in_product_marketing_email_trial_2_sent.yml

+---
+key_path: counts.in_product_marketing_email_trial_2_sent
+name: "count_sent_third_email_of_the_trial_track_for_in_product_marketing_emails"
+description: Total sent emails of the trial track's third email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate

config/metrics/counts_all/20210510203124_in_product_marketing_email_trial_2_cta_clicked.yml

+---
+key_path: counts.in_product_marketing_email_trial_2_cta_clicked
+name: "count_clicks_on_the_third_email_of_the_trial_track_for_in_product_marketing_emails"
+description: Total clicks on the trial track's third email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate

config/metrics/counts_all/20210510203134_in_product_marketing_email_team_0_sent.yml

+---
+key_path: counts.in_product_marketing_email_team_0_sent
+name: "count_sent_first_email_of_the_trial_team_for_in_product_marketing_emails"
+description: Total sent emails of the team track's first email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate

config/metrics/counts_all/20210510203143_in_product_marketing_email_team_0_cta_clicked.yml

+---
+key_path: counts.in_product_marketing_email_team_0_cta_clicked
+name: "count_clicks_on_the_first_email_of_the_team_track_for_in_product_marketing_emails"
+description: Total clicks on the team track's first email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate

config/metrics/counts_all/20210510203153_in_product_marketing_email_team_1_sent.yml

+---
+key_path: counts.in_product_marketing_email_team_1_sent
+name: "count_sent_second_email_of_the_team_track_for_in_product_marketing_emails"
+description: Total sent emails of the team track's second email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate

config/metrics/counts_all/20210510203203_in_product_marketing_email_team_1_cta_clicked.yml

+---
+key_path: counts.in_product_marketing_email_team_1_cta_clicked
+name: "count_clicks_on_the_second_email_of_the_team_track_for_in_product_marketing_emails"
+description: Total clicks on the team track's second email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate
+

config/metrics/counts_all/20210510203213_in_product_marketing_email_team_2_sent.yml

+---
+key_path: counts.in_product_marketing_email_team_2_sent
+name: "count_sent_third_email_of_the_team_track_for_in_product_marketing_emails"
+description: Total sent emails of the team track's third email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate

config/metrics/counts_all/20210510203223_in_product_marketing_email_team_2_cta_clicked.yml

+---
+key_path: counts.in_product_marketing_email_team_2_cta_clicked
+name: "count_clicks_on_the_third_email_of_the_team_track_for_in_product_marketing_emails"
+description: Total clicks on the team track's third email
+product_section:
+product_stage: growth
+product_group: group::activation
+product_category: onboarding
+value_type: number
+status: implemented
+milestone: "13.12"
+introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/56752
+time_frame: all
+data_source: database
+distribution:
+- ce
+- ee
+tier:
+- free
+- premium
+- ultimate

doc/development/usage_ping/dictionary.md

@@ -2134,6 +2134,294 @@ Status: `data_available`
 
 Tiers: `free`, `premium`, `ultimate`
 
+### `counts.in_product_marketing_email_create_0_cta_clicked`
+
+Total clicks on the create track's first email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510201919_in_product_marketing_email_create_0_cta_clicked.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_create_0_sent`
+
+Total sent emails of the create track's first email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510201537_in_product_marketing_email_create_0_sent.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_create_1_cta_clicked`
+
+Total clicks on the create track's second email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510202356_in_product_marketing_email_create_1_cta_clicked.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_create_1_sent`
+
+Total sent emails of the create track's second email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510202148_in_product_marketing_email_create_1_sent.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_create_2_cta_clicked`
+
+Total clicks on the create track's third email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510202724_in_product_marketing_email_create_2_cta_clicked.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_create_2_sent`
+
+Total sent emails of the create track's third email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510202604_in_product_marketing_email_create_2_sent.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_team_0_cta_clicked`
+
+Total clicks on the team track's first email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510203143_in_product_marketing_email_team_0_cta_clicked.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_team_0_sent`
+
+Total sent emails of the team track's first email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510203134_in_product_marketing_email_team_0_sent.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_team_1_cta_clicked`
+
+Total clicks on the team track's second email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510203203_in_product_marketing_email_team_1_cta_clicked.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_team_1_sent`
+
+Total sent emails of the team track's second email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510203153_in_product_marketing_email_team_1_sent.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_team_2_cta_clicked`
+
+Total clicks on the team track's third email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510203223_in_product_marketing_email_team_2_cta_clicked.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_team_2_sent`
+
+Total sent emails of the team track's third email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510203213_in_product_marketing_email_team_2_sent.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_trial_0_cta_clicked`
+
+Total clicks on the verify trial's first email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510203044_in_product_marketing_email_trial_0_cta_clicked.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_trial_0_sent`
+
+Total sent emails of the trial track's first email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510203035_in_product_marketing_email_trial_0_sent.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_trial_1_cta_clicked`
+
+Total clicks on the trial track's second email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510203104_in_product_marketing_email_trial_1_cta_clicked.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_trial_1_sent`
+
+Total sent emails of the trial track's second email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510203054_in_product_marketing_email_trial_1_sent.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_trial_2_cta_clicked`
+
+Total clicks on the trial track's third email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510203124_in_product_marketing_email_trial_2_cta_clicked.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_trial_2_sent`
+
+Total sent emails of the trial track's third email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510203114_in_product_marketing_email_trial_2_sent.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_verify_0_cta_clicked`
+
+Total clicks on the verify track's first email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510202943_in_product_marketing_email_verify_0_cta_clicked.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_verify_0_sent`
+
+Total sent emails of the verify track's first email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510202807_in_product_marketing_email_verify_0_sent.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_verify_1_cta_clicked`
+
+Total clicks on the verify track's second email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510203005_in_product_marketing_email_verify_1_cta_clicked.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_verify_1_sent`
+
+Total sent emails of the verify track's second email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510202955_in_product_marketing_email_verify_1_sent.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_verify_2_cta_clicked`
+
+Total clicks on the verify track's third email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510203025_in_product_marketing_email_verify_2_cta_clicked.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
+### `counts.in_product_marketing_email_verify_2_sent`
+
+Total sent emails of the verify track's third email
+
+[YAML definition](https://gitlab.com/gitlab-org/gitlab/-/blob/master/config/metrics/counts_all/20210510203015_in_product_marketing_email_verify_2_sent.yml)
+
+Group: `group::activation`
+
+Status: `implemented`
+
+Tiers: `free`, `premium`, `ultimate`
+
 ### `counts.in_review_folder`
 
 Missing description

lib/gitlab/usage_data.rb

@@ -190,7 +190,8 @@ module Gitlab
             user_preferences_usage,
             ingress_modsecurity_usage,
             container_expiration_policies_usage,
-            service_desk_counts
+            service_desk_counts,
+            email_campaign_counts
           ).tap do |data|
             data[:snippets] = add(data[:personal_snippets], data[:project_snippets])
           end
@@ -845,6 +846,28 @@ module Gitlab
       end
       # rubocop: enable CodeReuse/ActiveRecord
 
+      # rubocop: disable CodeReuse/ActiveRecord
+      def email_campaign_counts
+        # rubocop:disable UsageData/LargeTable
+        sent_emails = count(Users::InProductMarketingEmail.group(:track, :series))
+        clicked_emails = count(Users::InProductMarketingEmail.where.not(cta_clicked_at: nil).group(:track, :series))
+
+        series_amount = Namespaces::InProductMarketingEmailsService::INTERVAL_DAYS.count
+
+        Users::InProductMarketingEmail.tracks.keys.each_with_object({}) do |track, result|
+          # rubocop: enable UsageData/LargeTable:
+          0.upto(series_amount - 1).map do |series|
+            # When there is an error with the query and it's not the Hash we expect, we return what we got from `count`.
+            sent_count = sent_emails.is_a?(Hash) ? sent_emails.fetch([track, series], 0) : sent_emails
+            clicked_count = clicked_emails.is_a?(Hash) ? clicked_emails.fetch([track, series], 0) : clicked_emails
+
+            result["in_product_marketing_email_#{track}_#{series}_sent"] = sent_count
+            result["in_product_marketing_email_#{track}_#{series}_cta_clicked"] = clicked_count
+          end
+        end
+      end
+      # rubocop: enable CodeReuse/ActiveRecord
+
       def unique_visit_service
         strong_memoize(:unique_visit_service) do
           ::Gitlab::Analytics::UniqueVisits.new

spec/lib/gitlab/usage_data_spec.rb

@@ -1466,6 +1466,86 @@ RSpec.describe Gitlab::UsageData, :aggregate_failures do
     end
   end
 
+  describe '.email_campaign_counts' do
+    subject { described_class.send(:email_campaign_counts) }
+
+    context 'when queries time out' do
+      before do
+        allow_any_instance_of(ActiveRecord::Relation)
+          .to receive(:count).and_raise(ActiveRecord::StatementInvalid.new(''))
+      end
+
+      it 'returns -1 for email campaign data' do
+        expected_data = {
+          "in_product_marketing_email_create_0_sent" => -1,
+          "in_product_marketing_email_create_0_cta_clicked" => -1,
+          "in_product_marketing_email_create_1_sent" => -1,
+          "in_product_marketing_email_create_1_cta_clicked" => -1,
+          "in_product_marketing_email_create_2_sent" => -1,
+          "in_product_marketing_email_create_2_cta_clicked" => -1,
+          "in_product_marketing_email_verify_0_sent" => -1,
+          "in_product_marketing_email_verify_0_cta_clicked" => -1,
+          "in_product_marketing_email_verify_1_sent" => -1,
+          "in_product_marketing_email_verify_1_cta_clicked" => -1,
+          "in_product_marketing_email_verify_2_sent" => -1,
+          "in_product_marketing_email_verify_2_cta_clicked" => -1,
+          "in_product_marketing_email_trial_0_sent" => -1,
+          "in_product_marketing_email_trial_0_cta_clicked" => -1,
+          "in_product_marketing_email_trial_1_sent" => -1,
+          "in_product_marketing_email_trial_1_cta_clicked" => -1,
+          "in_product_marketing_email_trial_2_sent" => -1,
+          "in_product_marketing_email_trial_2_cta_clicked" => -1,
+          "in_product_marketing_email_team_0_sent" => -1,
+          "in_product_marketing_email_team_0_cta_clicked" => -1,
+          "in_product_marketing_email_team_1_sent" => -1,
+          "in_product_marketing_email_team_1_cta_clicked" => -1,
+          "in_product_marketing_email_team_2_sent" => -1,
+          "in_product_marketing_email_team_2_cta_clicked" => -1
+        }
+
+        expect(subject).to eq(expected_data)
+      end
+    end
+
+    context 'when there are entries' do
+      before do
+        create(:in_product_marketing_email, track: :create, series: 0, cta_clicked_at: Time.zone.now)
+        create(:in_product_marketing_email, track: :verify, series: 0)
+      end
+
+      it 'gathers email campaign data' do
+        expected_data = {
+          "in_product_marketing_email_create_0_sent" => 1,
+          "in_product_marketing_email_create_0_cta_clicked" => 1,
+          "in_product_marketing_email_create_1_sent" => 0,
+          "in_product_marketing_email_create_1_cta_clicked" => 0,
+          "in_product_marketing_email_create_2_sent" => 0,
+          "in_product_marketing_email_create_2_cta_clicked" => 0,
+          "in_product_marketing_email_verify_0_sent" => 1,
+          "in_product_marketing_email_verify_0_cta_clicked" => 0,
+          "in_product_marketing_email_verify_1_sent" => 0,
+          "in_product_marketing_email_verify_1_cta_clicked" => 0,
+          "in_product_marketing_email_verify_2_sent" => 0,
+          "in_product_marketing_email_verify_2_cta_clicked" => 0,
+          "in_product_marketing_email_trial_0_sent" => 0,
+          "in_product_marketing_email_trial_0_cta_clicked" => 0,
+          "in_product_marketing_email_trial_1_sent" => 0,
+          "in_product_marketing_email_trial_1_cta_clicked" => 0,
+          "in_product_marketing_email_trial_2_sent" => 0,
+          "in_product_marketing_email_trial_2_cta_clicked" => 0,
+          "in_product_marketing_email_team_0_sent" => 0,
+          "in_product_marketing_email_team_0_cta_clicked" => 0,
+          "in_product_marketing_email_team_1_sent" => 0,
+          "in_product_marketing_email_team_1_cta_clicked" => 0,
+          "in_product_marketing_email_team_2_sent" => 0,
+          "in_product_marketing_email_team_2_cta_clicked" => 0
+        }
+
+        expect(subject).to eq(expected_data)
+      end
+    end
+  end
+
   describe '.snowplow_event_counts' do
     let_it_be(:time_period) { { collector_tstamp: 8.days.ago..1.day.ago } }