Saves 1416 bytes of .rodata strings.

v2: Add parantheses around dev_priv. (Ville Syrjala)
Signed-off-by: Tvrtko Ursulin <tvrtko.ursulin@intel.com>
Reviewed-by: David Weinehall <david.weinehall@linux.intel.com>
Acked-by: Daniel Vetter <daniel.vetter@ffwll.ch>
Acked-by: Jani Nikula <jani.nikula@linux.intel.com>
Acked-by: Chris Wilson <chris@chris-wilson.co.uk>
Acked-by: Maarten Lankhorst <maarten.lankhorst@linux.intel.com>
Link: http://patchwork.freedesktop.org/patch/msgid/1476352990-2504-1-git-send-email-tvrtko.ursulin@linux.intel.com