Insert few more failure points into firmware fetch procedure to check
use of the wrong blob name or use of the mismatched firmware versions.

Also update some messages (remove ptr, duplicated infos) and stop
treating all fetch errors as missing firmware case.

v2: update log levels (Chris)
Signed-off-by: Michal Wajdeczko <michal.wajdeczko@intel.com>
Cc: Daniele Ceraolo Spurio <daniele.ceraolospurio@intel.com>
Cc: Chris Wilson <chris@chris-wilson.co.uk>
Reviewed-by: Chris Wilson <chris@chris-wilson.co.uk>
[ickle: fixup compiler warning for non-debug builds]
Signed-off-by: Chris Wilson <chris@chris-wilson.co.uk>
Link: https://patchwork.freedesktop.org/patch/msgid/20190807183759.8588-1-michal.wajdeczko@intel.com