The problem was in improper error handling behavior in
`row_upd_build_difference_binary`:
`innobase_free_row_for_vcol` wasn't called.

To eliminate this problem in all potential places, a refactoring has been
made:
* class ib_vcol_row is added. It owns VCOL_STORAGE and heap and maintains
 it in RAII manner
* all innobase_allocate_row_for_vcol/innobase_free_row_for_vcol pairs are
 substituted
 with ib_vcol_row usage
* row_merge_buf_add is only left untouched because it doesn't own vheap
 passed as an argument
* innobase_allocate_row_for_vcol does not allocate VCOL_STORAGE anymore and
 accepts it as an argument -- this reduces a number of memory allocations
 * move rec_printer out of `#ifndef DBUG_OFF` and mark it cold